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Profile
History
Services
News
Government
Affairs
Media/Community Relations
Issue Management/Campaigns
- relationships
with reporters / community leaders
- news
releases / advisories / press conferences / press
kits
- clipping
/ monitoring services
- opinion
editorials / letters-to-the-editor
- editorial
board briefings / media tours
- charitable
contribution programs
- public
meetings / special events
- collateral
material / website development
- speech
writing / talking points / media training
- public
service announcements
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Utilizing the
media to communicate messages to the public can be a double
edge sword, so it requires precise message formation, skillful
technique and solid relationships with reporters and editors.
As a result, the public gets the facts straight and opinions
are more favorable.
Copper State Consulting Group deals regularly with the Arizona
capitol press corps, large and rural media markets, television
and radio personalities and trade/membership publications. We
help develop communication plans and identify target audiences
to determine which reporters to target at the right time.
Depending on strategy, we'll identify allies and individual
citizens willing to write letters-to-the-editor, schedule meetings
with newspaper editors, get on talk radio programs or seek the
nightly news. Or if the intent is to keep a low profile, we
work to keep clients under the radar screen and off the front
page.
And when crisis hits, we deal tactfully with reporters and stay
on message to mitigate damage and turn negatives into positives.
We specialize in handling controversial and sensitive issues.
We also help make inroads and develop relationships with the
local communities through grant programs, public events, volunteer
activities and nonprofit board participation and publicize good
efforts with the media to improve and enhance public image.
Our objective is not simply to create publicity - We want to
positively impact how our clients are viewed in the community
and to build their public reputation, awareness and positive
identity. |